Partnering our way back to relevance

My newspaper is following through on what I speculated about in a previous post, that partnerships with new media can supplement, maybe even replace, state coverage from The Associated Press.

We now have agreements with CT Watchdog, a Web site launched by former Hartford Courant Business Editor and consumer advocate columnist George Gombossy, and CT Mirror, a nonprofit-model online-only news organization covering state government and enterprise topics of statewide interest.
We have RSS feeds from their sites flowing onto our Web site, providing our readers with a more comprehensive portal experience, and we have permission to run their content in our daily print edition.
And tonight, we are the only “traditional” (the only one with a print edition) media outlet to be partnering with a new video-based new media organization, Local Online News, to live-stream what could be the first online-only debate among major candidates for Connecticut governor.

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